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What is a GIF?Ī GIF (Graphics Interchange Format) is an image file that can be static or animated, but it is predominantly used as an animated image file. Despite that, GIF has made a strong comeback, in part thanks to easily accessible third-party GIF integrations like Giphy and Tenor. As the web moved into its pursuit of minimalism in the early 2000s, GIFs did get a bad rep and were seen as juvenile and tacky in terms of web design. Now, don’t be mistaken – being a digital elder does have its perks! One of the pillars that GIF’s longevity stands on is the close-to-universal support it has as a web image format. At the pace that graphic media is currently changing and cycling through trends, it’s impressive to see GIFs not only keep up, but over-deliver in usability, despite the performance concerns they raise. To wrap up, we’re comparing GIF benefits versus GIF disadvantages to help you decide if this animated image format is right for you, your clients and/or your brand!īelieve it or not, GIF turned 35 years old in 2023! In the digital era, this is as close to “senior citizen” status as it gets. This article will also walk you through the topics of GIF Transparency, GIF Dithering, GIF Direction, and the novelty of GIF Stickers. Read on to see how industry professionals are utilizing GIF Resolution, GIF Framerate, GIF Speed, and GIF Colors to enhance GIF quality. Animated GIF best practices include all the GIF optimization factors to take into account in order to efficiently work with GIFs.

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